The Top 10 Words that Sell

1. You/Your – “You” is the most powerful word in the English
language. It’s more powerful than the word “money”; it’s more
powerful than the word “sex.” Prospects want to feel as if you’re
talking to them directly, and the word “you” accomplishes just
that. So instead of writing, “Our clients report increased
productivity as a result of using the Widget 2100,” write, “You
will experience increased productivity as a result of using the
Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances
are they’ll say “money.” People love to save money just as much as
the love to earn it. So if a benefit of your product or service is
that it saves people money or helps them earn more money, state it
along with a monetary figure people can grasp. For example: “Using
the Widget 2100 saves you money – over $5000 per year!”

3. Health/Healthy – The second thing people wish they had more of
is good health. People want products and services that are going to
either improve their health or not negatively impact it. For
example: “Vitamin X improves your health and well being by…” or
“Pesticide Y has no known health implications,” or “Product Z is
part of a healthy diet.”

4. Guarantee/Guaranteed – By nature, most people are not risk
takers. They want assurance that they’re not wasting their money
and that your product or service can live up to its claims. By
giving some sort of guarantee, you put prospects at ease and make
them trust you. For example: “We’re so confident the Widget 2100
will work for you that we offer a full money-back guarantee.”

5. Easy/Easily – Between 40+ hour workweeks and increasing demands
at home, people want things that are easy. They don_t want products
or services that are going to make their life more difficult. So
always state how easy your company makes things. For example: “The
Widget 2100 makes it easy for you to…” Or, “With the Widget 2100,
you can easily remove spots from your carpet once and for all.”

6. Free – Everyone loves getting something for nothing. That’s why
the word “free” continues to be one of the top selling words of all
time. Realize that the free offer doesn’t have to have a high
monetary value, just a high perceived value. Some freebies that
work include: “Free consultation,” “Free estimate,” “Free report,”
“Free shipping,” and “Buy one get one free.”

7. Yes – Face it, you love being told “yes,” don’t you? “Yes” means
you have permission, you were right, or you can get what you want.
“Yes” is one of the most pleasing words to the human ear. So tell
your prospects “yes” often. For example, in your marketing
materials, you can ask a series of positive yes/no questions, and
then write, “If you answered “yes” to any of these questions, then
the Widget 2100 is what you’ve been searching for.”

8. Quick/Quickly – In today’s microwave age society, people want
things quickly. They don’t want to wait weeks or even days for the
results you promote. They want to know they’ll see a quick return
for their investment now. So while the perception of quick results
may vary from person to person, as long as you know that your
product or service is quicker than something else, state it. For
example: “Lose weight quickly,” “Make money quickly,” and “Quick
and tasty meals from your own kitchen.”

9. Benefit – Most written marketing pieces do state the benefit of
the product or service; however, they neglect to actually use the
word “benefit.” When people read the word “benefit,” they
subconsciously perk up. They know they’re about to learn something
that will impact their life, so they want to know more. For
example, “As an added benefit to this product, you get (state the
benefit).”

10. Person’s Name – People love to hear the sound of their own name
and they love to read their name in print. That’s why so many
souvenir shops sell personalized items-from magnets to coffee mugs.
Including the prospect’s name in a marketing piece, especially in
the middle of the sentence, boosts attention levels. For example,
“As you can see, Steve, the Widget 2100 makes perfect sense for
your needs.”

The Remaining 11

The other eleven words that sell are: 1) Love, 2) Results, 3)
Safe/safely, 4) Proven, 5) Fun, 6) New, 7) Save, Now, 9) How-to,
10) Solution, and 11) More.

While synonyms to these 21 words are acceptable, synonyms are not
as powerful as the actual word itself.

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The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

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Businesses would be so lucky to have these kinds of customers; the fundamental element required to get these sorts of folks is have faith in. When your customers have confidence in you they’re going to reward you with their loyalty. Quite a few world wide web users have gone to excellent lengths in protecting their email accounts from spam mail. Some free-mail world-wide-web providers and world-wide-web assistance providers provide spam protection whilst you can find also some net dependent firms that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will probably be able to read and view what you’ve got sent making it a successful transfer of information. To be ready to be allowed to do so, you may require permission from your recipient, to get this permission; you’ll need to be capable to get their have confidence in. With the great lack of disregard for privacy inside internet, having the trust of an internet user you don’t personally know is often a big achievement.

To create a great opt-in list you need men and women to believe in you, for a more quickly and quicker create up, you will need to get your opt-in subscribers to trust you speedily. The speedier you build your opt-in list the faster word about your web page and firm gets to be spread. The bigger the scope of your opt-in list the more traffic you receive spelling more profits. Its simple math if you thin about it. Getting the numbers is not that simple though, or maybe it’s?

1. Getting the have faith in of one’s clientele shouldn’t be so tough particularly should you do have a legitimate business. Receiving your customers have confidence in must be dependent upon your expertise. Persons rely on other people who know what they’re talking about. Garner all the knowledge and information about your business. Ell, frankly when you choose to go into a business most most likely you’ve got an interest in it. Like how quite a few basketball payers become coaches, you do not really venture into something you never have any interest in.

2. Display your customers that you know what you are talking about. Provide them with useful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware goods or offer articles on insurance settlements if you’re a settlement lawyer. You do not have to be a huge corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they’ll have confidence in you speedily.

3. Be true to your customers, when you want to hype up your products and services, produce guarantees. The more satisfied customers you receive, the bigger probability there is which they will advise you. Commonly, men and women will trust someone they know, when that someone recommends you then you are a shoo-in. They’ll go to your web page and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent within the support you present.

4. One more tip in obtaining a customer to trust you speedily is to produce them an escape hatch. Display them that you are not there to trap them. Retain a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing details on how to unsubscribe from the list. Guarantee them that they can let go of the support when ever they want to. Many are wary which they may possibly be stuck for life and would have to abandon their email accounts when they get pestered with spam.

5. You truly should make contact with a direct marketing organization if you really want to take your internet marketing to the next level. Quite a few firms market opt-in email lists that are ready to go out of the box. Many businesses have filters on their lists such as age, income, and gender which means you can better target your prospect. A homeowner list or a construction leads list are great examples of these. Even though opt-in new homeowner leads are becoming more and more popular, be sure the list you rent or buy is opt-in. By using these pre-built opt-in lists, you will be capable to harvest the responses and add them to your own email marketing lists and exponentially improve your on the internet marketing efforts.

Remember that when you receive the have confidence in of your respective clients really don’t lose that believe in. Mainly because should you do anything with their email addresses like sell them or give them out, you will shed a lot of members of your list as ell as potential members. The true quickest way to gain the rely on of your respective subscribers is when you are suggested by someone they trust.