The Top 10 Words that Sell

1. You/Your – “You” is the most powerful word in the English
language. It’s more powerful than the word “money”; it’s more
powerful than the word “sex.” Prospects want to feel as if you’re
talking to them directly, and the word “you” accomplishes just
that. So instead of writing, “Our clients report increased
productivity as a result of using the Widget 2100,” write, “You
will experience increased productivity as a result of using the
Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances
are they’ll say “money.” People love to save money just as much as
the love to earn it. So if a benefit of your product or service is
that it saves people money or helps them earn more money, state it
along with a monetary figure people can grasp. For example: “Using
the Widget 2100 saves you money – over $5000 per year!”

3. Health/Healthy – The second thing people wish they had more of
is good health. People want products and services that are going to
either improve their health or not negatively impact it. For
example: “Vitamin X improves your health and well being by…” or
“Pesticide Y has no known health implications,” or “Product Z is
part of a healthy diet.”

4. Guarantee/Guaranteed – By nature, most people are not risk
takers. They want assurance that they’re not wasting their money
and that your product or service can live up to its claims. By
giving some sort of guarantee, you put prospects at ease and make
them trust you. For example: “We’re so confident the Widget 2100
will work for you that we offer a full money-back guarantee.”

5. Easy/Easily – Between 40+ hour workweeks and increasing demands
at home, people want things that are easy. They don_t want products
or services that are going to make their life more difficult. So
always state how easy your company makes things. For example: “The
Widget 2100 makes it easy for you to…” Or, “With the Widget 2100,
you can easily remove spots from your carpet once and for all.”

6. Free – Everyone loves getting something for nothing. That’s why
the word “free” continues to be one of the top selling words of all
time. Realize that the free offer doesn’t have to have a high
monetary value, just a high perceived value. Some freebies that
work include: “Free consultation,” “Free estimate,” “Free report,”
“Free shipping,” and “Buy one get one free.”

7. Yes – Face it, you love being told “yes,” don’t you? “Yes” means
you have permission, you were right, or you can get what you want.
“Yes” is one of the most pleasing words to the human ear. So tell
your prospects “yes” often. For example, in your marketing
materials, you can ask a series of positive yes/no questions, and
then write, “If you answered “yes” to any of these questions, then
the Widget 2100 is what you’ve been searching for.”

8. Quick/Quickly – In today’s microwave age society, people want
things quickly. They don’t want to wait weeks or even days for the
results you promote. They want to know they’ll see a quick return
for their investment now. So while the perception of quick results
may vary from person to person, as long as you know that your
product or service is quicker than something else, state it. For
example: “Lose weight quickly,” “Make money quickly,” and “Quick
and tasty meals from your own kitchen.”

9. Benefit – Most written marketing pieces do state the benefit of
the product or service; however, they neglect to actually use the
word “benefit.” When people read the word “benefit,” they
subconsciously perk up. They know they’re about to learn something
that will impact their life, so they want to know more. For
example, “As an added benefit to this product, you get (state the
benefit).”

10. Person’s Name – People love to hear the sound of their own name
and they love to read their name in print. That’s why so many
souvenir shops sell personalized items-from magnets to coffee mugs.
Including the prospect’s name in a marketing piece, especially in
the middle of the sentence, boosts attention levels. For example,
“As you can see, Steve, the Widget 2100 makes perfect sense for
your needs.”

The Remaining 11

The other eleven words that sell are: 1) Love, 2) Results, 3)
Safe/safely, 4) Proven, 5) Fun, 6) New, 7) Save, Now, 9) How-to,
10) Solution, and 11) More.

While synonyms to these 21 words are acceptable, synonyms are not
as powerful as the actual word itself.

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Writing a successful press release is no big ordeal.All you need to do is to focus on some vital angles of publicity release and you are bound to render the desired result easily.One very integral aspect of every press release is the title or the headline. A strong title is the sure shot means to bind the eye of the target audience.A headline is the start of the press release and if it is robust enough, it is certain to draw in the fans towards the company. The best headlines are the ones which are left un- ended or which are based on questions. This will increase the interest of the audience and thus can increase the possibility of success of the press release.

A good title is just a good start. For making the press release successful, it is important that you follow it with a well made copy. You can not think of writing an informal publicity release. Naturally such an approach sounds more conversational, but it is apt only for writing letters to the close ones. However, if you need to pen a press release it is in your interest to take on a formal approach. Employing a professional approach for writing a PR release doesn’t suggest the promotional release always must be boring.You can easily write a pro PR release while maintaining the interest part intact.

Another very important rule is to practice precision when making a press release. Try not to beat round the bush and write to the point. Since this sort of write-up is generally linked with business, brevity in writing is most desired. If you complex each little point, the exact message that you want to send across to your audience may get obscured.

Simply,writing a good publicity release in not enough to ensure its success. It also requires to be distributed fairly. Make sure that your target market is well outlined and use proper distribution channels to make sure that your press release reaches each section of customer base you have in mind.You can follow up the distribution process by getting telephonic confirmation as to whether the press release has reached all the people that should read it.

On-time delivery is also vital to the stressfulness of a press release. There isn’t any point of a press release reaching the reader once the event has been concluded. Ideally the publicity release should be issued a day or two prior to the event date.

Keep these simple tips in mind and your PR release is bound to become successful.

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One of the easiest and simplest methods of building a list is the use of free reports. There are many advantages of using this method too. Every internet marketer should learn the method of building the list using free reports to be successful in the marketing.

What are the free reports?

The free reports can be anything that is useful for the client. There are so many things that can be given as free reports. The only thing that the person building the list has to consistently do is to make sure that the content that is given out to the clients as a report is worth reading. The content should be of very high quality. This will make sure that the individual comes back for more. In fact the person may even forward the information to other people and this can help to build a bigger list. To make this possible, the information should be reliable and also informative. Some people use their e books as free reports and others use other kinds of information as free reports to build their list.

Steps in building the list using free reports:

1. Making a web page: the web page where the client lands should be catchy and also informative that entices the would-be client into accepting your proposition of becoming a subscriber to your free reports.
2. Sending free reports: the client is asked to enter their contact details or at least their e mail address on a secure page. This e mail is used to build the list and the relevant information or the free report is sent to the client.
3. Store information for use later: the information given by the person asking for the free report is stored in the data base of the webmaster for further use. The client may not immediately buy any product, but as time goes by, the person may purchase something. It is worth the wait and this is the reason for the list building through free reports gaining popularity,

This is the process used to build a list using free report.

There is one more way to build your list fast and that is by contributing to giveaway events. Add your free report to giveaway events and add hundreds of subscribers to your list for free.

Jason has been a writer of articles online for over 5 years now. Not only does this author specialize in Internet Marketing, Email Marketing and Online Business Opportunities,  you can also check out his latest website on outdoor bbq grill , keyless drill chuck and How to Remove a Keyless Drill Chuck, which review the best available products online today.