I noticed something today while I was running page ranks for the small businesses that I work for.  Facebook is starting to show up in the search engines for location based keyword searches.

For Example:  Say you are in need of a security guard in Friendswood Texas.  You might Google security guards friendswood.  Well the number three rank is for Facebook:

Friendswood, Texas – Security Guards/Patrols | Facebook

www.facebook.com/…/Friendswood…/Security-GuardsPatrols/…

As of the 2000 U.S. Census, Friendswood population was 29037. …Friendswood, TexasSecurity Guards/Patrols …Security Guards/Patrols in Nearby Cities …

If you will notice, there isn’t even a company listed on this page.  They are being indexed solely on the page name.  What does this mean for small businesses?  They need to be sure to update their Facebook page to include a Sub Category ( up to three may be chosen.)

It’s really easy to do, just click the edit profile icon->then choose your place sub categories.

The potential down fall that I see coming is that if a small business services multiple cities then I bet there will be black hat SEO people out there trying to make a page for each different city they work in.  Similar to what we have seen on the Google Maps frontier.

I hope this helps with your local SEO attemps.  If I can be of service or if you would like more help with LOCAL SEO TECHNIQUES please feel free to give me a call 866-388-5028

Kathy Bankston

Market Share Web Design

The search engines are very picky about what they will allow and what they will not allow. Not only that, the “spider” criteria that search engines use fluctuate often. Therefore, instead of having to revise your site’s content and start marketing from scratch whenever you’re made aware that Google has changed an algorithm, use these proven SEO techniques as you develop your website or structure your marketing venture. First of all, be sure to adhere to the rules once you know the things you can do and those you can’t. If you’re an Internet marketer, you can’t commit a worse crime than irritating or being fraudulent in the eyes of Google. They can actually de-index your site, and you will see a fall in your traffic.

Putting a large number of keywords under images or at the bottom of your page, in white text so they matche the page’s white background are “black hat” SEO techniques that should be avoided. This is disingenuous at best, and will not be looked upon kindly by the major search engine providers. Whatever you do, don’t take anyone’s word that something is legitimate – make sure you know whether or not you’re getting scammed by these particular methods, or if they actually work. Embrace the good. Do your best to skip scams.

When you put links up on your site, whether they are internal links or outbound links, make sure that the link text contains the keyword phrase that you have chosen for your site. Not only will it look better than the “Click Here!” links for your readers, it will allow the search engines to know which links point to which sites. Links that blend are great for your readers because they are like little prizes they can click on to get more information. Your readers will more than likely be turned off by something that says, “Click Here!” because it feels like you’re pushing a sale on them. Search engine optimization comes with so many rules and nuances that you might be daunted by the large task of sorting it all out in order to just get a few articles posted. It really is true that it is complex, especially since the guidelines are changed on a regular basis! But don’t worry; you’ll learn how to create search-engine- and reader-friendly content with a little up-front time spent researching and learning about SEO. And before you know it, your site will be appearing at the top of Google search results on a regular basis.

For up-to-date articles, go to traffic omega review or traffic omega bonus.

SEO Tricks You Should Keep In MInd

You should have some understanding about Search Engine Optimization as an Internet marketeer. SEO (search engine optimization) is one of the main methods Internet marketers use to bring their search engine rankings up within the search lists. The higher your websites rank in search engines like Google, Bing and Yahoo, the more traffic will visit your websites. SEO does not turn out to be so simple as you would think. It may prove to be extremely hard if you do not know how to do it, truthfully. So keep these things in mind when learning about SEO.

Make sure your site is easy to use and figure out. If you have hidden buttons and people can’t find their way back to your main page easily, you have some work to do. Making your site as simple to move around in as possible will allow search engines to find it useful and relevant, which will help you immensely. Stuffing a ton of advertisements in there and making it hard to figure out which words are links and which aren’t will do you far more harm than good. It’s like the old cliché’ “less is more.” Less is always better than more when it comes to design and readability.

When you create original content often, your site has a better chance of climbing to higher and higher in the search engine rankings. New content on a consistent basis will yield repeat visitors, and show that your website is fresh. Make it a point to upload your SEO content as often as possible. You will find that your visitors will be appreciative of your effort, as well as the search engines.

Think about it this way – you wouldn’t want to visit a site over and over again just to view the same content, would you? This is a part of SEO that is always consistent.

Find the best way to use tags. SEO is not just about the keywords you use in the body of your content. You will want to learn how to insert tags into your titles and your page descriptions. Your website will show up more often in any results when your keywords are inputed into a search engine, if your tags are keyword specific. If you have keyword specific tags, your search engine spiders will more easily pick up on the fact that your site is relevant to what this person is searching for.

There is so much more to search engine optimization than most people know. You will probably never feel like you’ve done all you can to make the search engines happy, even if you are using the right keywords and links. However, once you get the hang of it, it’s really easy to implement SEO in your daily work. As soon as you figure out the rules and ways to rank, you will have it down pat. No matter where you are in the world of Internet marketing, you have to pay attention to SEO. If people didn’t use SEO, it would be impossible to find anything!

There are dissimilar methods of increasing the SERP of your site. SERP stands for face Engine Ranking Position. Getting caliber backlinks to your site should be your first aim when you think about increasing the SERP of your site. And when you publish quality content in your website, you’ll be automatically getting quality backlinks. People will like to point to an article published in your site, if its worth reading. And they would be interested in piece of writing a short introduction regarding the post in your site and then may give a link to your site from their site – so that the visitors of their site can come to your site and read that wonderful post that you have created there, in your site. This way, you are getting an easy quality backlink and also free traffic.

So, that’s one of the ways of getting free backlinks. It may sound tough for you. But once you start publishing quality posts in your sites, you’ll start seeing a lot of traffic. And that will supplement you with a lot of quality one way backlinks as well.

Another way to get backlink is to contact webmasters directly. If you find a site that is related with yours, then try to get the email id of the webmaster and get in touch with him. Ask him to put a link to your site, and also ask what he wants from you in refund of that. Some may ask a fee for putting your link on a monthly basis. And some may offer you a fee to put a permanent link – this will be a discounted fee – though it might be an higher amount. You may even find people who won’t be asking any fee at all- but they may ask a link in return for that from your site. In that case, you’ll have to link back to their site as well – and this is called as reciprocal linking. So that’s about getting backlinks directly from webmasters.

Doing the things that are mentioned above, you can increase the ranking of your site. But make sure you are getting links from quality sites, that are related with the niche that you are targeting.

In all reality there may be several versions:

http://yourdomain.com

http://www.yourdomain.com

yourdomain.com/

So you probably have links pointing from other web sites to your web site. If they are all pointing at different versions of the URL then you may be missing out on “link juice.” Those links are valuable when it comes to SEO and it’s important that they all point back to one domain. Otherwise you are sharing you “link juice” amoung several domains.

So how do you tell Google and the other search engines that you only want to refer to one domain?  With a 301 redirect written in your .htaccess file. It’s easier than it sounds. If you already have one then just add this to it. But if you have no .htaccess file just create one using your favorite text editor. Be sure to save it as an .txt file.

So if you want to redirect all of the non-www traffic to the www.domain name you would use the following just substitue your domain name where indicated:

Options +FollowSymLinks 
RewriteEngine on 
RewriteCond %{HTTP_HOST} ^yoursite.com [NC] 
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301] 

As with any change to your domain always test it once it has been uploaded to make sure it is working properly.